Owning a small business means having limited funds for marketing and advertising purposes. Especially when you are trying to join the online marketing and online advertising game, one would easily think that a business should have the big guns in order to stay afloat the stiff competition.However, there are currently new alternatives when it comes to advertising a company or a business online without having to spend so much on advertising and marketing. Today, you can now take advantage of social networking websites such as Facebook to help you promote your small business in greatly effective ways.Any new online advertiser would want to know the secrets in order to let your Facebook page drive new customers. Perhaps you have just joined the site and are not yet familiar with how it works, which is why promoting your business on Facebook seems a very daunting task.Good thing the internet has gotten so user friendly these days and websites also saw the need for them to be sensitive to first time users. Facebook specifically is very easy to get along with, and with the regular updates and changes in its design and layout, one will easily get the hang of navigating in Facebook in no time.But say for example you do not have that little extra time during the day to sit down in front of the computer and learn how to go through Facebook, how are you going to promote your business effectively on it? Below are some of the basic strategies that will help any new Facebook user promote their business in the website effectively and affordably.Stick to the simple and take things slow.It is impossible to get results overnight and it will surely take time before you can build up the residual returns, but that does not mean that you give up right away. A lot of Facebook advertisers commit the mistake of letting an ad campaign go just because it didn’t work after a couple of days.Don’t get discouraged easily. Stick to the simple methods first and take your time with it.Build a personal relationship with your fans.One downside of promoting a small business on Facebook is the smaller fan base that you have. But instead of whining and getting all frustrated about the number of fans that you have, why not take advantage of the small number and tap into each of them directly.If you are still a growing organization, it is always a great idea to interact with each new fan on an individual basis. Build a relationship with each fan and they will become a fan and a customer forever.Never spam.Never spam your members or other Facebook users. Spamming is one sure way to delete your brand on the web for good.
The growth of Facebook over such a short period has been phenomenal and it now gets more hits than Google. So for those who are in business online it is fertile soil. The free video workshop goes into more detail about how to set up your ads on Facebook, and particularly what will be approved and what won’t be. That will save a great deal of time and effortRemember that Facebook is first and foremost a social media platform. Most people do not go on to Facebook to shop. It is not like e-bay in that regard! So if you are expecting instant sales you may be disappointed. What you have though is the opportunity to connect and build a relationship with your prospective customers, building the long term “know, like, trust” relationship. Rather than sending your prospect to a sales page, send them to a squeeze page where you can offer them something of value in exchange for their details to build your list. you can send them to a landing page straight after!Or you can send them to your Facebook “Fan” Page where they can like your page and you can use it just like a squeeze page with an opt-in form and build your auto responder list. Even if they do not take your freebie offer your fans on your face-book page are another list of prospects who have to some degree “opted-in” to have more contact with you.Experiment with your ads. Create more ads which are targeted at fewer people. Split test the ads to see what works best. For example if you are advertising a home based business are you specifically looking for stay-at-home mums? Taylor your copy to that specific audience. The great advantage the Facebook advertising strategies have over Google is that you can laser target your advertising according to the demographics, interests, age, sex, relationship status and education that people put on their profile; and not just the keywords and location that Google allows. It’s been suggested that women will respond better to ads with pink in the image. With Facebook ads you can try that out!That helps particularly with attraction marketing (see: Attraction Marketing Strategies of the New Rich), where you are positioning yourself as a resource to help and provide solutions for people in your niche.Most users will not make a purchase right away, so you need to make sure that you are at least engaging them. If you went on a date and waited two weeks to call them back there probably wouldn’t be a second! Follow up with a message that gives away value to them. The more you give freely the more you will get. The same goes for your fans. Follow-up with your fans often and consistently.Being Consistent With Facebook Advertising Strategies. One thing too many internet marketers do is stop using a strategy too quickly, before it has had a chance to work. This will apply to Facebook advertising strategies too. While you will want to try out a number of different ads to see what works best, split test them and examine the stats, you will also find that results will change with brand awareness. Remember that law of marketing that people will typically be exposed to a product, or an advert, 8 times before they take action.This means don’t spend beyond your means for one week and have no money left at the end. Instead, set reasonable budgets that you’ll be able to handle for longer periods of time.Don’t change course prematurely and give your Facebook advertising strategies time to work.
If you are looking for convenient ways to make money through the internet, you should start familiarizing yourself with how web marketing and web advertising works. Contrary to common belief, online marketing is not just for well established companies and huge corporations – thanks to the advent of social networking websites, one can easily start a business and build a solid customer base in no time.One of the commonly used websites to run a business and entertain customers is the ever popular social networking website called Facebook. However, a lot of questions hover around the concept of Facebook advertising: Does it really work? How so? Is Facebook advertising also ideal for new players in the industry?First thing’s first – Facebook advertising does work if all you are asking is proof that you can be a successful online advertiser using the social networking website. Facebook works because of the obvious reason that it is a social networking website, a place where people reveal practically every information and intimate details about them.Because Facebook users openly share certain information about themselves, it gives online marketers and advertisers the chance to fashion their advertising campaigns according to the taste and interests of the Facebook users. The moment online marketers get hold of essential market information such as age, gender, music preferences, religion, political point of view, favorite pages, books, movies, etc, they will be able to create highly targeted online marketing campaigns.To further understand how Facebook works and why it is effective, below are some of the perks that Facebook can provide any online business planning to penetrate the Facebook market.Facebook Provides Targeted DemographicsAbout 97% of the Facebook users all around the world reveals their profile details, including their age, religion, gender, and relationship status. When online advertisers gain access to this kind of essential information, they are able to target the demographics of their audience quite easily.Advertising and marketing becomes so much easier when your target audience already reveals so much about themselves. Facebook advertising lets advertisers focus on specific individuals which helps maximize the effectiveness of your online marketing campaign.Facebook Provides Instant Feedback and Direct OpinionOne of the many perks of advertising in a social networking website such as Facebook is that you get to see the immediate response and reactions of the market in a matter of minutes. If for example a new advertising campaign is released, you will immediately know the opinions of the market through the comments, conversations, and updated status messages of the Facebook users.Advertising in Facebook requires that you become a keen observer and critical audience at the same time. It is important that you are able to read between the lines and analyze the mixed response and feedback of the different Facebook users.